Concepted and designed The North Face packaging system, plus managed design and production for 4 years. Also involved in the strategy, research and consumer testing stages.
Projects:
Packaging system redesign
Packaging system roll-out and production
Holiday Gift Sets
Gift boxes
Winter Catalog
Sochi Olympics specialty hang tags
J.Crew specialty hang tags
Tomorrow Partners
Design Director: Katie Heit Gardner
Designers: Katie Heit Gardner, Astra Sodarsono, Liz Tran, Jef Hunt, Carl Bender, Mónica Hernández
2012-2015
The Wine Institute of California wanted to expand their exports to a larger global market, so we created a campaign and all it's materials (website, brochures, posters, trade show materials) to help tap into that broader audience.
Tomorrow Partners
Creative Director: Gaby Brink
Design Director: Katie Heit Gardner
Designers: Katie Heit Gardner, Tofer Moran, Mónica Hernández
Client: Chronicle Books
Design Director: Sara Schneider
Designer: Katie Heit Gardner
2010
Chronicle Books
Creative Director: Vanessa Dina
Designer and Illustrator: Katie Heit Gardner
2010
Book concept designs for photographer Jenny Risher's collection of compelling portraits and interviews of famous Detroit natives.
A campaign concept for Peet's Coffee as they considered expanding their business into grocery retail on the East Coast.
Tomorrow Partners
Creative Director: Gaby Brink
Designers: Tofer Moran, Katie Heit Gardner
2011
The Wine Institute of California wanted to expand their exports to a larger global market, and needed marketing materials to do so. This is a concept for a set of educational cards about the characteristics of California's wines. The final campaign design is located on this website under "Discover California Wines Campaign".
Tomorrow Partners
Creative Director: Gaby Brink
Designer: Katie Heit Gardner
2010
Over the span of 6 months, I directed a design team at Colle McVoy to roll-out the newly designed Invisalign brand. We created a packaging system, collateral materials, corporate office signage, brand guidelines and brand visual assets, a trade show booth and designed and launched two sub-brands.
Client: Invisalign
Agency: Colle+McVoy
Creative Director: Laura Fegley and Ed Bennett
Design Director: Katie Heit Gardner
Design: Diana Quenomoen, Anna Moorse, Matt Ulstad, Katie Heit Gardner
2017
Dialpad Inc. needed a brand guidelines document for their newly updated brand. I helped establish typography, color and photography rules as well as design the guidelines document.
The sample pages here are from the initial concept, the content is not final, nor are the images.
2016
The North Face® needed to revamp the gift boxes they sell on their e-commerce site. We designed the entire gift system, from the packing slip envelope, gift message card, tissue wrap, to the box.
Tomorrow Partners
Design Director: Katie Heit Gardner
Designer: Astra Sodarsono
Designed the packaging and branding for a skin care line by Pasolivo Olive Oil, a company based in Paso Robles, California.
Contract designer at 300FeetOut, Inc.
San Francisco, CA
Online presence for the Wine Institute of California's campaign. View site here.
Tomorrow Partners
Creative Director: Gaby Brink
Design Director: Katie Heit Gardner
Designers: Katie Heit Gardner, Irene Shoikhet
A delightful and informative deck to help designers learn all about the attributes of paper and how to spec it for a job.
VSA Partners
Creative Director: Jamie Koval
Design Director: Dan Knuckey
Designer: Katie Heit Gardner, Dan Knuckey
Concepts for The North Face® European's baselayer products. Project was put on hold, with hopes to revisit in the future.
Tomorrow Partners
Creative Director: Gaby Brink
Design Director: Katie Heit Gardner
Designers: Katie Heit Gardner, Astra Sodarsono, Jef Hunt and Mónica Hernández
Logo sketches, the final logo on top right.
Tomorrow Partners
Design Directors: Mónica Hernández
Designers: Katie Heit Gardner, Mónica Hernández
This book features The Rural Studio, a design-build architecture studio run out of Auburn University.
VSA Partners
Creative Director: Jamie Koval
Design Director: Dan Knuckey
Designers: Katie Heit Gardner, Dan Knuckey
Tomorrow Partners
Creative Director: Gaby Brink
Design Director: Mónica Hernández, Katie Heit Gardner
Designer: Mónica Hernández, Katie Heit Gardner
Chronicle Books
Design Director: Jennifer Tolo Pierce
Designer and Illustrator: Katie Heit Gardner
2008
Helped to create a library of icons for GE while contracting at Factor Design and Ivelich Stone, both located in San Francisco.
Creative directors:
Jon Stone, Ivelich Stone
Jeff Zwerner, Factor Design
Helped in concepting, designing and producing The Coca-Cola Annual report, CSR and Environmental reports for two years.
VSA Partners
Creative Director: Steve Ryan
Designer: Katie Heit Gardner
AIGA San Francisco and Clos du Val Winery challenged designers in the area to create wine packaging which would be featured in an exhibit and benefit auction at the AIGA's Fall Gala. 2008
Tomorrow Partners created a brand campaign for Yerba Buena, a neighborhood in downtown San Francisco. This was a concept for their website.
visityerbabuena.org
Creative Director: Gaby Brink
Designers: Katie Heit Gardner, Mónica Hernández
Created for their e-commerce site to visually describe the technologies, features and attributes of their products.
Tomorrow Partners
Design Director: Katie Heit Gardner
Contract Illustrator/designer: Carl Bender
